More is not always better.

In the ever-devolving battle for OSCAR® coverage dominance, media outlets are throwing more hours toward the event.

In the most ridiculous attempt, E! started their coverage at 9AM (PST). This pre-red carpet show ran for six hours until the less disastrous E! red carpet show started with Ryan Seacrest and Giuliana Rancid.

The E! pre-red carpet show was called the "Countdown to the Red Carpet." With this show spanning six torturous hours, E! would have done much better by running six hours of infomercials for The Magic Bullet, the ThunderStick Pro and Time Life's Beautiful Worship.
There were no name hosts and guests sharing no real insight if any significance.

Two poorly dressed women picked Valentino's Top 5 Oscar gowns in honor of his retirement. They picked all one-strap dresses in an obvious bias to try and fit in with a fictional trend Ted Casablanca is trying to shove down our throats.

Stuckey & Murray who one of the E! hosts called "very talented" gave insight into the nominees in top categories by spoofing a song from "Juno." Once wouldn't have been so bad, but they used the same song to spoof so it was the same song with different sets of spoofed lyrics. Really? Couldn't have picked a few other songs to spoof? No let's just do the same song over and over with different lyrics while dressed like a character from "Juno."

The E! True Hollywood Story Spoof on the doll from "Lars & the Real Girl" was inspired and in the attempt to try and find something positive about the day, I'll even forgive the way it dragged on -- a 90 second piece would have been perfect.

The "Live From the Red Carpet Show" with Seacrest and Rancid seemed great in comparison to the "Countdown" show. Maybe that was the E! strategy -- comatize the audience for six hours and then bring in the big guns.

Except for setting up Jennifer Gardner by purposefully unleashing Gary Busey on her, Seacrest wasn't so bad. He noted the red carpet was actually a colour of "Duckhorn Merlot." Rancid was typical although I didn't understand why she started the show with an interview of Federline's lawyer regarding Britney's visitation rights.

The absolutely worse part of the day, even worse than Richard Roeper on ABC's aspirationally named "An Evening at the Academy Awards," was Kimora Lee Simmons.

Kimora is very unfabulous and has no business commenting on fashion. Baby Phat a fashion expert does not make and a tired reality series doesn't mean America is waiting for her commentary.

She is slamming fashion choices of real stars when she's standing there wearing a chiffon drape with way too much, disproportionate jewelry. She claimed she was wearing the "most expensive hairpiece ever made." I'm sure Tyra Banks or Howard Cosell spends more than that for their hair pieces and as far as the head jewelry implication of her term "hairpiece," I'm sure the Queen of England's crown is worth more than $1-million.

And she's going to be on again tomorrow rehashing her obvious lack of fashion sense.

There's always next year.