The Superfluous Bowl
Labels: advertising , commentary , media , religion , sports , super bowl , 0 comments
Football is one of the strongest pieces of evidence we have to prove the existence of a god. Violence and grace are the works and faith in this dogma of pigskin. Beer and beef are proxies for the proxies of the blood and body of Christ during this "Last Supper" of the season. There is, after all, a reason we celebrate the Super Bowl on a Sunday.
This year's communion, Super Bowl XLI, was a good game, but for most of the world that had to watch the game on TV, it was one of the worst experiences to date and the football wasn't to blame. The action on the field was predictable, but good. Everyone without a Chicago City Sticker knew that the Colts were going to win, but it was like watching reruns of "Frasier." You know the ending, but you still enjoy the (kill me now for using the following word in this context)
Everything else around the game is to blame with the major offenders being the actual broadcast and the typically triumphant commercials. This was the first CBS Super Bowl since the Janet Jackson show. While Jim Nantz is broadcasting vanilla and neither here nor there, Phil Simms has no business commentating, especially for such a big game. Phil Simms always sounds angry and his voice by comparison makes Dan Dierdorf sound like Damien Rice.
The rest of the broadcast was just crap. Granted, the Super Bowl should never be played in the rain in this era, but if it is, CBS should have been prepared. While big media and the NFL view Peyton Manning as a savior, the halo effect from the Colts' white uniforms through the foggy lenses, was a bit dramatic. And then there were the stationary cameras with rain drops all over the lenses. It doesn't matter where the cameras are placed, there's no excuse. Even if the camera is hanging off the side of the press box, tie someone to a pole, give them a towel and keep the lenses dry.
Then there are the Super Bowl ads, usually almost as anticipated as the game. It seems like anyone responsible for creating these $2-million+, 30 seconds of crap never watched a Super Bowl commercial, with the exception of Anheuser-Busch. The best clips of the day belonged to Budweiser and Bud Light. GoDaddy.com needs to realize that, with the exception of late-night "Girls Gone Wild" and personals commercials, "whore marketing" is almost as tired has Perez Hilton. Yeah, we get it, 'sex sells.' But unless yo're offering soft-porn versions of the commercials online, give it up. The Bob Goulet shtick for Emerald Nuts was creative, but not entirely Super Bowl worthy. The Doritos customer-supplied commercials were a marketing gimmick that didn't totally suck, but again, more worthy of You Tube than the Super Bowl. One of the worst commercials of the night was the FedEx moon office. I'll save the eloquence and just state, it's dumb. And screw all of that touchy-feely stuff. It's the Super Bowl and as such, Super Bowl ads should only be funny.
Next year, the Super Bowl is on Fox and at the technologically advanced Cardinals Stadium so there will be no rain and hopefully the broadcast won't interfere with the watching experience.
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